For years now advertisers have known that if they want to hook someone on a product or service they have to use “Emotional attachment”. What I find incredible is that most people are aware of the sleight of hand being played and yet don't insulate themselves from its affect. It was Sigmund Freud's Nephew who developed the modern use of manipulation in advertising. As is the case with most things it began small and ramped up quickly as its effectiveness became obvious. People didn’t understand how they were drawn to a product or service, they simply wanted to buy it, they “felt" they should have it. Feelings are the key to this bait and switch, raise someones emotional state with any common life experience and then attach the product to that state. Have someone thinking of their Mom so far away and how they miss them (image of a person  looking at a picture, give the perception that they are in a state of reflection, maybe a tear in their eye showing emotion, a smile slowly appears as they pick up the phone to call their mom on the other side of the country) connect phone calls to the emotion, and people will call home.

Facebook designed their platform around this one small thing, Dopamine, Yup thats the injection our body rewards us with when we enter any state of emotion, it's the chemical messenger. Dopamine is a big part of what makes us feel pleasure, it helps us to focus. Government messaging, special interest groups, social media platforms, Non-governmental agencies, and of course big business know that and use it to influence. If you are familiar with a guy named Tony Robbins he also uses it to help people. It isn't a bad thing as long as you understand how it works, you are capable of using these tricks to change yourself. Awarenesses is the key to any of these things, to make changes you want in your life use dopamine, don't give that to someone else to manipulate you.

This short note is about awareness, you need to do the work to understand how and why you want to take back control. You are responsible for you, period, this is the moment to decide who is influencing your journey. Becoming self aware will change you and everything around you in the blink of an eye. It's very important that this message is shared, Your emotions are yours don't allow someone to take you down their road, at least without understanding that its your choice. Self-awareness leads to true choice, be the leader of your destiny, wake up to what’s available to you. Today is the day.

S.A.Y.